The future of your law firm’s digital growth over time begins with making sure you’re hiring the right SEO partner from the start. The legal industry is defined by a competitive online marketplace, and if you don’t select an SEO company that understands the high stakes, you could find yourself facing a wasted budget or a damaged reputation. Your firm deserves a marketing partner that understands the importance of legal compliance and a performance-driven SEO strategy. Generalist agencies that aren’t set up with the capabilities to navigate the complexities of legal marketing can lead law firms down a detrimental road. This is what makes it so important to hire law firm SEO support professionals who have a deep understanding of the clients you serve and what it takes to reach them successfully online. Here, we’ll take a look at the top 10 things to look for when hiring an SEO company to make the process clear and streamlined. The Top 10 Checklist for Choosing a Partner That Understands Legal Ethics and Performance Proven Track Record in the Legal Vertical Above all, making sure the legal marketing agency you’re considering for your firm has extensive experience in place is a must. The agency you partner with needs to understand exactly how to go above and beyond expectations set for traditional SEO strategies. For legal SEO, a vast knowledge of intake behavior, case types, and legal terminology is required to be successful. You’re also going to want your SEO company to have deep insight when it comes to the competitive landscape of your unique practice areas. To that end, be sure to look for a company that can and has previously: Demonstrated the ability to improve rankings for legal keywords Showcased case studies that are specific to the law firms they work

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